conditioning DIRECT COLOUR

A direct cosmetic, conditioning and delicate color to create temporary hair color without the commitment of permanent color, with excellent results. Dynamic, versatile and multi-functional, it gives highly creative chromatic effects that are easy to maintain.

TECHNOLOGY:

A DIRECT FORMULA, where the formula stays on the surface of the hair in correspondence with the cuticle (which is different to the oxidising process), whilst respecting the hair’s structure.

/ WITH HIGH QUALITY COLORING MOLECULES WITH A HIGH LEVEL OF PURITY for rich and shiny effects and calibrated hair tones that are highly versatile.

/ GEL-BASED FORMULA adheres perfectly to the shaft, for optimal color depositing on the hair.

/ AMMONIA-FREE DOES NOT NEED OXIDISERS.

  • TONE AND SHINE

    natural or color-treated hair

  • INTERGRITY 41®

    an exclusive extract from sunflower seeds rich in antioxidant polyphenols, for greater color stability over time.

  • ARGAN OIL AND SHEA BUTTER

    emollient, to nourish and protect hair

  • HUMECTANT AND CONDITIONING AGENTS

    improve manageability, softness and shine

  • AN AMPHOTERIC SURFACTANT

    with a delicate cleansing action makes rinsing easy

  • A PLEASANT FRUITY FRAGRANCE

    gently envelops the hair

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TREATMENTS

/ TONE AND SHINE natural or color-treated hair.

/ REVIVE, intensify, correct or salvage hair color, making it intense and radiant.

/ COLOR TONE after bleaching, lightening or applying permanent color

/ RI-PIGMENT AND DARKEN starting from very light levels.

/ ENHANCE COLOR CONTRASTS with intense and shiny shades, for trendy results

/ COVER greys temporarily